Hewlett-Packard Company Ansys and CoCreate INTERACTIVE AUDIO/WEBCAST AT THE MCAE SYMPOSIUM m i s s i o n    • Increase symposium attendance via a live Audio/Webcast    • Generate qualified leads via Web and phone registration    • Build relations between the CAE and Collaborative Engineering world and Hewlett-Packard, Ansys and CoCreate c r e a t i v e s t r a t e g y    • Create a direct mail/email campaign to maximize symposium attendance via the Audio/Webcast    • Leverage a Web "jump” site and advertising banners as additional response paths i m p l e m e n t a t i o n    • Establish Audio/Webcast deliverables, budget, timeline and milestones    • Manage logistics of all Audio/Webcast pre-symposium and on-site operations    • Compile database including research, surveys and telemarketing    • Produce and manage all direct mail logistics    • Produce and manage a Web registration “jump’” site    • Create promotional Web pages and advertising banners    • Manage all registration and confirmation processes    • Consolidation, preparation and management of final Web presentation    • Final response database updates, analysis and reports r e s u l t s The Audio/Webcast was successful in boosting attendance at the MCAE symposium. Hewlett Packard, Ansys, and Cocreate established relationships with potential customers on the symposium floor and online via the Audio/Webcast presentation.