MicroFit, Inc. SALES COLLATERAL m i s s i o n    • Establish a marketing approach for sales collateral that defines MicroFit’s new Health System Software in conjunction with their existing products c r e a t i v e  s t r a t e g y    • Develop creative strategy for copy and design    • Create new sales collateral and packaging to coordinate with MicroFit’s new Health System Software “look and feel” i m p l e m e n t a t i o n    • Establish deliverables, budget, timeline and milestones    • Handle all production for sales collateral and packaging r e s u l t s TVC’s packaging and collateral enabled MicroFit to make a big leap in repositioning itself as the best-in-class leader for health fitness systems. MicroFit was thrilled by the 68% response it received from existing customers interested in upgrading and the 27% response from ew customers.