TimesTen Performance Software EXECUTIVE BREAKFAST SEMINARS m i s s i o n    • Generate new customers    • Identify qualified prospects    • Increase product awareness for TimesTen Performance Software c r e a t i v e s t r a t e g y    • Develop high-end direct mail invitation package    • Determine venue locations for each seminar for maximum attendance    • Create special packaging for incentive giveaway i m p l e m e n t a t i o n    • Establish deliverables, budget, timeline and milestones    • Produce direct mail invitation package    • Set-up and manage logistics for each seminar location including catering and AV requirements    • Manage response from direct mail, web and telephone registrations    • Maintain database of registrants and leads for each seminar location    • Handle email confirmations and support information for each seminar    • Develop and produce seminar materials    • Final response database updates, analysis and reports r e s u l t s The campaign succeeded in capturing favorable attendance at all five seminars. TVC’s creative strategy obtained a high number of qualified leads and heightened product awareness for TimesTen Performance Software.