Hewlett-Packard Company & RAND Worldwide DIRECT MAIL / EMAIL PROMOTION m i s s i o n    • Promote and sell HP Visualize Workstations through RAND Worldwide    • Generate qualified leads    • Build relationships between HP and RAND Worldwide c r e a t i v e  s t r a t e g y    • Develop direct mail and email promotion with incentive offer to drive response    • Leverage a Web “jump” site and ad banners for additional response    • Create an “awareness fun package” for RAND Sales Reps i m p l e m e n t a t i o n    • Establish promotion deliverables, budget, timeline and milestones    • Compile promotion database including research, surveys and telemarketing    • Produce and handle all direct mail package logistics    • Produce email announcement and two follow-up “blasts”    • Manage Web and phone registration    • Set-up and manage response database    • Immediate forwarding of leads to corresponding RAND Sales Rep    • Manage all logistics of promotion giveaway    • Final response database updates, analysis and reports r e s u l t s This direct mail/email promotion was an outstanding success as measured by immediate sales. Additional benefits were a large number of qualified leads and the solidification of the relationship between HP and RAND Worldwide.